Rich Synowiec - CEO
In the fall of 1997, realizing that the scuba industry as a whole had needs that were not going to be solved while he was working for someone else, he stepped down as manager to part-time at Divers Inc, and became a manager trainee in the Retail Jewelry Industry. While he continued teaching scuba, Rich focused on learning how businesses needed to adapt and change to continue to grow. Rich received numerous promotions and has been a manager of many jewelry stores across the mid-west.
In 2001, Rich took a position in business to business sales allowing him more time to develop the plan to start his own scuba/ aquarium business. He was teaching scuba in Brighton when the idea of purchasing Divers Incorporated came to him in a conversation. The purchase of Divers Incorporated in 2004 has been the culmination of a lifetime of dreams and the promise of more to come.
Since 2004 Rich has continued to grow as an instructor and as a leader in diving. Rich became one of the leading trainers of Public Safety Divers in Southeast Michigan. He is one of the areas only PADI TecTrimix instructors actively exploring the extremes of our planet. In 2010, Rich lauched DiverSync - Netcasts and Podcasts for Scuba Divers to give back to the community by voicing opinions, concerns and an interactive diving experience to water enthusiasts around the world.
Rich spends much of his time on his business and when he can, his wife, Jill and twin daughters Natalie and Olivia. While he has been in the business over 20 years, been diving for over 30 years, and on his days off he still goes diving.